Fresh Approach to Safe Driving.
Centocor Ortho Biotech, a Johnson & Johnson company, engaged MC3, an event agency, to pitch an engaging way to promote safe driving among employees and a nationwide sales force logging thousands of miles annually.
The objective was to deliver a bi-monthly, year-long communications program featuring “Safe Fleet Champions” sharing practical driving tips and recommendations.

I was hired for the project and proposed a digital e-zine designed as a full-color comic book in an attention-grabbing, easy-to-read format that would increase engagement while eliminating printing costs through email distribution.
Each issue focused on a specific safety topic, with a different Champion serving as the featured narrator.

I led content development and wrote each issue, collaborated with a comic illustrator to create realistic, comic-style characters, and oversaw layout, coloring, and final production.

The innovative format significantly boosted participation and engagement.