I pitched a different idea for Crayola’s new product video.

Instead of multiple setups, I proposed one unified set with kids of different ages, including a baby and a toddler, all playing together with the new products in real time.

The reaction was immediate:
“We’ve never done that before.”
“What would it look like?”
“We’ve never used babies… they always cry.”

“Give me 15 minutes.”
That’s how long it took to sketch the set concept and bring the vision to life.

We placed the babies and moms at the center on a soft carpet, with older kids positioned around them.
Then we captured the action in real time.

The result was a first: a joyful, authentic video featuring happy babies and young kids playing together on a single set.
No forced moments, just genuine interaction and smiles.
It worked beautifully.

For me, the success came down to two things: exciting the client with a fresh creative approach and collaborating with an incredible team to execute the vision seamlessly.