Novartis engaged RJO Productions to produce the 4-day launch event for Tekturna.

3,500 attendees, including sales reps, regional directors, FLMs, and executives, required a memorable space: the MGM Grand in Las Vegas.

RJO brought me in to design, direct, and produce the event theme, and all pre-launch and launch print and digital media. The challenge: an accelerated 2-week timeline.
This required the rapid development of creative elements, client approvals, and coordinated production across multiple media formats.
With no time to complete the videos in advance, I assembled a production team, developed modular assets, and booked an edit suite in Las Vegas.
After landing, I went straight to the edit studio and worked through the night to complete the videos for day one, delivering final files to the Event Producer by 6 a.m.
The next 3 days went like this: create new content, edit by night, and deliver new media each morning.

Intense? Yes.
But the result was a seamless launch.
A truly amazing experience to work on such a grand scale.